Vescrow:
A brand set out to make the world a safe payment hub

Vescrow Payment Solutions- CASE STUDY

THE MISSION

Vescrow is a startup working on peer to peer trading to improve the security of funds exchange and other major financial transactions. Their major market is African freelancers and merchants who sell goods and services online and get paid in foreign and local currencies.

CLIENT

Vescrow

THE OUTCOME

The most important part was to understand how to position Vescrow differently. After the first analysis and planning meetings we created an iconic, flexible brand identity that Vescrow’s customers will fall in love with.

SERVICES

Brand identity
Web Design and Development
Brand Strategy

THE IMPACT

To be analysed upon completion

What is Vescrow?

What was the goal?

The goal of the founders was not to build a simple startup. They wanted a place where freelancers and merchants always feel safe to transact without having fear of being scammed by fraudsters. Aplace that really meant peace of mind.

The process

PHASE 1 - RESEARCH AND STRATEGY

At this stage we focused on understanding the essence of the business and how we could find a fit with Vescrow’s brand objectives. When analysing the competitors, it was easy to see that they all had a similar styles. No one was really standing out.

Brand attributes

THE PRINCIPLES THAT GUIDED THE CREATION OF THE BRAND

Easy & different

Vescrow is keen on making the user experience of every customer super easy and one that stands out

Accessible

Regardless of your device type, you have access to almost all of Vescrow services

Secure

Security is the reason vescrow is in business and at every step of the way, they must make it count

Evolving

The financial and tech spaces are ever evolving, this birthed the CIC initiative if Vescrow

The process

PHASE 2 - BRAND IDENTITY DESIGN

The visual identity of vescrow was the perfect opportunity to express what the business really stands for. We created a flexible visual identity that could be used in any possible application. The logo, the typographic style and the secondary graphic elements all contribute to differentiate Vescrow from its competitors.